Nurture greater connections with fans through the clothes they wear everyday

Instead of seeing clothing as the product, let’s flip the script and leverage a unique channel for digital experiences.

Near Field Communication (NFC) technology is raising the stakes in loyalty for garments by allowing consumers to simply tap the product with their phone to access brand-crafted, exclusive content such as videos, games, playlists and special offers. 

Embedding NFC tags on the products can help shoppers to connect with the brand digitally and be a part of the brand’s tailor-made adverts, looks, and events resulting in quality leads. 

Providing consumers with a new experience by creating special offers only the buyers can access, builds community and a sense of belonging. 

Customers are inclined to hold onto garments if new offers like a monthly discount or VIP event takes place. Engaging with buyers directly through storytelling builds emotional connection to the brand and drives retention. 

NFC Technology

It’s in our new smartphones and many of us use it regularly for contactless payments. This emerging digital channel enables fashion brands to connect directly with the garment owner, anytime, anywhere.

Fully managed NFC tag integration

So you can focus on delivering highly creative and engaging digital experiences with your biggest fans.

  • Keep clothes in use for longer

  • Surprise offers

  • Build community

  • Increase customer retention

  • Games & adventures

  • Garment details & care

  • Immersive storytelling

  • Bridge to digital experiences