Welcome
Around the metaverse in 60 minutes
We are your guides
Saskia Fairfull, Co-host of Metarial, Industry Liaison at Billy Blue College of Design, Torrens University and Contributing Writer for Inside Retail Magazine.
Marcus Crook, Co-host of Metarial, Co-founder & Creative Director at HoMie Clothing, REBORN the label and HoMie Creative.
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Our brief exploration will venture into four realms:
Metaverse
Non-fungible tokens
Online games
Digital & physical
METAVERSE
Metaverse slide 2
The next evolution of the internet, Web3. Metaverse is how we will interact.
Metaverse slide 3
Metaverse slide 4
Metaverse slide 5 - example
Q’s
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Gucci has purchased virtual land on the Sandbox. ‘Vault’s bespoke land plays host to a series of impossible experiences.’ By owning virtual land, Gucci Vault will be able to create 3D fashion shows, events, interactive spaces, utilise Gucci branded NFTs and sell virtual products.
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Yes. Web3 uses blockchain technology to build the metaverse or metaverses. It will take considerable infrastructure, system interoperability and operating power before Web3 is standardised.
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Metaverse image credit: WPP
Further metaverse resources
THE NFT BOOM
THE NFT BOOM slide 2
Non-fungible tokens, your verifiable receipt or asset in the metaverse
THE NFT BOOM slide 3
THE NFT BOOM slide 4
THE NFT BOOM slide 5 - Adam Bomb Squad
Q’s
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Non-fungible tokens are inherently part of blockchain technology and a necessary vehicle to trade and interact with digital assets in the metaverse.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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NFT image credits: Original source Rolling Stone via Twitter Users @0xfiretype; @LagunitasIQ, 2; @Mkimbs; @LagunitasIQ; @Mkimbs
Further NFT resources
ONLINE GAMES
ONLINE GAMES slide 2
ONLINE GAMES slide 3
Burberry x Blankos Block Party
Archetypes, Gucci Garden Roblox
Louis Vuitton online game
Zara FB & IG filter game
Nikeland Roblox
Balenciaga Afterworld game
ONLINE GAMES slide 4
ONLINE GAMES slide 5 - AGLET example
Q’s
Image source: Fortnite
Further online games resources
DIGITAL & PHYSICAL
DIGITAL & PHYSICAL slide 2
DIGITAL & PHYSICAL slide 3
DIGITAL & PHYSICAL slide 4
DIGITAL & PHYSICAL slide 5 - RETAIL example
Q’s
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Premium retailer Farfetch has been pushing the boundaries of physical and digital. Their Store of the Future concept integrates various technology solutions to enhance the shopping experience.
Luxury fashion house Burberry were quick to adopt digital platforms and immersive experiences during the pandemic.
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NFT image credits:
Further Digital & physical resources
Gucci Vault
Nike
Timeline of public information
2019
May: Jordan x Fortnite collab (branded skins cost appx $18 USD and in Q2 2020, there were 350 million registered players)
May: Nike creates shoppable Snapchat lens for apparel
December: Nike secures patent for blockchain compatible sneakers ‘CryptoKicks’
2020
July: House of Innovation opens in Paris with virtual playground activation incorporating QR codes and web-based augmented reality
September: Nike x League of Legends sneaker & apparel collab
2021
November: Nikeland launches on Roblox
November: Nike files several Trademark applications to sell virtual goods online
Snap Spectacles x Nike AR running experience
December: Air Jordan x Fortnite collab
December: Nike acquires NFT studio RTFKT, bringing in-house deep knowledge of game engines, NFTs, blockchain technology and augmented reality
2022
January: Nikeland Roblox experience opens at House of Innovation New York
February: Nike sues StockX for selling Nike branded NFTs - trademark infringement
February: House of Innovation Paris launches state of the art weather simulator for product testing using real-time 3D software Unreal Engine
Beyond
Virtual land
NFTs
Connected spaces
Digital twin